What If: The Attitude Era never happened?

The Attitude Era started in the late 1990's and lasted until the early 2000's. It was a boom in the professional wrestling industry as we saw television ratings and pay-per-view buyrates explode through the roof. Records were set and most of those records are still intake today. It is the last boom period and it was the first since the 1980's.

The Attitude Era had guys like The Rock, Stone Cold Steve Austin, Mr. McMahon, and DX. The overall product was much edgier and just felt way cooler compared to todays product. Both promotions WCW and WWF started putting on more competitive matches, which threw squash matches out the door.

The Attitude Era was truely one of the greatest times in professional wrestling history, but what if it never happened? We probably would have never seen characters such as The Rock, Stone Cold Steve Austin, Mr. McMahon, or DX. Stone Cold Steve Austin character made tons of money during the attitude era, so the WWF would have never made that money. We would have never seen feuds between The Rock and Stone Cold Steve Austin and Mr. McMahon vs Steve Austin feud.

Money would have been much, much more tighter then it was. Guys were making well over a million dollars a year, without the Attitude Era they would have been making a lot less money. Maybe without the attitude era WWF would have been driven out of business by WCW as WCW was destroying the WWF in the ratings until around 1998 when the attitude era started.

Without the Attitude Era I think we could be seeing a much different wrestling product then what we see today. Even though WWE nowadays is more family friendly they haven't always been mostly due to the Attitude Era. I think most people are happy that the Attitude Era happened because nowadays people on the internet plauge the message boards with how they dislike the PG Era that the WWE is in right now.